Introduction

Agencies and MSPs can resell My AI Front Desk as their own branded AI receptionist—complete with your logo, domain, pricing, and billing—while we power the stack. Wholesale is $54.99 per receptionist, deployable in ~5 minutes, with unlimited simultaneous calls, 100+ AI voices, and 6,000+ integrations via Zapier. Use the reseller portal to brand everything, meter minutes, and invoice clients through Stripe. White‑label overview • How to sign up • Reseller tutorials.

Who this program is for (and not for)

Best fit: marketing agencies, MSPs, web studios, consulting boutiques, and vertical specialists (real estate, auto, legal, property management) that want recurring SaaS revenue without building AI telephony from scratch. Industries
Not ideal: highly regulated use cases requiring formal HIPAA/SOC 2 attestations; very high‑touch scenarios needing human empathy for complex/sensitive calls. See Privacy Policy and note that the platform “does not offer HIPAA compliance certification” in certain materials.

What you get as a white‑label reseller

Full branding: your logo, colors, and domain on the client dashboard (unbranded/embeddable), plus white‑labeled emails and caller experience. White‑label
Billing & packaging control: create your own plans, minute/SMS rates, coupons; bill clients directly via Stripe from the reseller console. White‑label
Admin tooling: create/assign receptionists, allocate minutes per account, view logs/transcripts, export data, and gate features by tier. Reseller tutorials
Fast deployment: launch a new receptionist in ~5 minutes; update knowledge, greeting, and workflows on demand. Build & test free
Core product features for your clients: 24/7 AI phone receptionist, AI web chatbot, SMS texting agent, web voicebot, AI CRM, smart tickets, AI calendar, notifications, dashboards, and automated outbound calls/SMS. Product suite
Proven capacity: unlimited concurrent calls with near‑instant response; 100+ premium voices; native calendar/CRM connections via Zapier (6,000+ apps). Features

Economics: wholesale, overages, and margin models

Wholesale: $54.99 per receptionist (reseller rate). Many resellers package at $250–$500+ per month per client. Sign‑up guide
Overage: transparent usage at $0.12/min beyond plan inclusions (align your MSRP accordingly). Pricing details
Minutes: Starter/Pro plans include minutes; you control pass‑through or bundled pricing. Pricing details

Example reseller packages (illustrative)	Feature highlights	Suggested MSRP
Essentials	1 receptionist, 200 included mins, 1 number, basic analytics	$249/mo
Growth	1–2 receptionists, 400–600 mins, SMS follow‑ups, chatbot add‑on	$399/mo
Multi‑location	3–5 receptionists, 1,000+ mins, multi‑number routing, dashboards, priority support	$649/mo

Note: Table shows a sample MSRP strategy. Set your own prices based on margin targets, vertical, and support scope.

Step‑by‑step onboarding (agency playbook)

1) Register as a reseller (free). How to sign up 2) Brand your portal: logo, colors, custom domain. 3) Connect Stripe; define plans, included minutes, overage rates, taxes. 4) Create your first receptionist (~5 minutes): select voice (100+), tone, greeting. Build & test 5) Load the client knowledge base: hours, services, pricing, FAQs, locations. 6) Integrate calendars/CRMs via Zapier (Calendly, Google Calendar, HubSpot, Salesforce, Attio, etc.). 7) Configure call flows: routing rules, transfer conditions, voicemail behavior, SMS follow‑ups. 8) Test: place live calls, verify transcription, booking, and CRM sync. 9) Invite client to the unbranded dashboard (optional embed) for transcripts/logs. 10) Launch with minute caps and alerts to control cost; iterate after week 1 call reviews.

Many resellers report going from sign‑up to first branded saleable product in ~7 days; each new client can be stood up in minutes. Reseller case studies

Go‑to‑market guide for agencies/MSPs

Target ICPs: home services (plumbing, HVAC, electrical), medical/dental where strict formal compliance is not required, legal boutiques, real estate, auto, fitness/wellness, property management.
Offer design: productize by outcome (24/7 coverage, fewer missed calls, more booked appointments), not features.
Demo script: live call to the AI, show instant scheduling + transcript + CRM sync in under 2 minutes.
Land/expand: start with phone receptionist; upsell web chatbot/SMS/voicebot after 30 days.
Bundles: include receptionist in a “lead capture & response” package with ads, web, and CRM work.
Risk‑free pilots: minute‑capped 14–30 day pilot; measure answer rate, booking rate, first‑response time.
Sales assets: use vertical one‑pagers and short Loom demos per niche.

What to promise (KPIs to track)

Answer rate: to ≈100% of inbound calls (vs. voicemail/no‑answer). Features
First response time: <3s on average.
Booking rate: lift in appointments vs. baseline; reduced no‑shows via reminders.
Lead capture: more qualified intakes captured after hours.
Cost to serve: compare $30–50k/yr reception staffing vs. your monthly plan. AI vs human

Proof points you can reference

Homebuilder: 400 calls handled, 80 leads qualified, ~$800,000 in new sales (6 weeks). AI Receptionist case
Reported ops impact across clients: 30–50% cost reduction, 40–50% faster response, 25–40% CSAT gains (varies by vertical). AI Answering features
Market context: virtual receptionist software market projected to reach ~$3.5B by 2025 (≈18% CAGR). Market report

Operating model: quality, compliance, and scope

Quality control: review weekly transcripts, add FAQs, tune tone/chattiness, refine transfer triggers.
Minute management: set caps and alerts per client; your portal allocates minutes per sub‑account. White‑label
Compliance & suitability: platform is not HIPAA‑certified; avoid PHI/regulated workflows unless requirements are explicitly non‑PHI. Link clients to your Terms/Privacy and the vendor Privacy Policy.
Escalation path: design live‑transfer rules for complex/sensitive callers to human staff.

Frequently asked questions (resellers)

Can clients tell it’s AI? Calls use natural neural voices (100+ options) and sub‑second latency; most routine interactions feel human‑like. Offer live‑transfer for edge cases.
What about setup time? A working receptionist typically launches in ~5 minutes per client. Build & test
How many clients can I support? Unlimited sub‑accounts; the platform handles unlimited concurrent calls.
What’s the minimum to start? Program materials reference a low threshold (e.g., 5 accounts) and ~7‑day brand‑up timeline. Reseller case studies
Typical reseller MSRP? Many agencies price $250–$500+/mo per receptionist; set margins based on minutes, support, and add‑ons. Sign‑up guide

Resources

Program overview: White‑label • Reseller tutorials
Build & test quickly: Tutorial
Features & use cases: Features • Industries
Pricing references: Pricing (product)

Call to action

Launch your branded AI receptionist line this week. Register free, brand the portal, connect Stripe, and ship your first client in minutes. Become a white‑label reseller.

White‑Label My AI Front Desk for Agencies: How to Launch, Price, and Scale