Open House Weekend Mode for Brokerages (2025 Playbook)
Introduction
Updated: December 12, 2025. This playbook shows real estate brokerages how to configure a time‑boxed “Weekend Mode” in My AI Front Desk to capture every open‑house inquiry, route hot buyers to on‑site agents, and automate follow‑ups without adding staff. All steps use native capabilities (no code) and take ~15 minutes to launch. See product capabilities at the AI Receptionist and Features pages.
When to activate Weekend Mode
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Thursday 3:00–5:00 PM: Load listings, agent schedules, and talking points into the knowledge base; test transfers and SMS templates.
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Friday 9:00–10:00 AM: Enable temporary hours override and confirm warm‑transfer destinations for each open house.
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Saturday–Sunday (event days): Turn on surge routing; monitor live notifications and transcripts; adjust prompts if FAQs emerge.
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Monday 9:00–11:00 AM: Run the post‑event follow‑up sequence and export leads to your CRM if not synced automatically.
Weekend Mode checklist (copy/paste)
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Temporary hour overrides set for Saturday/Sunday with an open‑house greeting and menu.
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Surge warm‑transfer to on‑site agent(s) for high‑intent callers (e.g., “ready to tour,” “pre‑approval in hand”).
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SMS follow‑ups to attendees (thank‑you, disclosures/packet link, next‑step CTA) with opt‑out instructions.
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Voicemail transcript routing to the right team channel when agents are actively touring.
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CRM sync for caller profile, notes, and appointment outcomes (HubSpot, Salesforce, Google Workspace, Attio via 6,000+ Zapier integrations). See Features.
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Language fallback configured (10+ languages on higher‑tier plans) for walk‑in and call‑in diversity.
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Minute caps/alerts set to control costs during heavy weekend traffic. See Pricing.
Configuration steps in My AI Front Desk (≈15 minutes)
1) Temporary hours + event greeting (5 min)
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In Hours, set a Saturday/Sunday override window (e.g., 8:00 AM–8:00 PM) to keep the AI live throughout showings.
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Update Greeting: “Thanks for calling [Brokerage]. We’re hosting open houses today. Say an address or MLS number, or say ‘speak to an agent.’”
2) Lead qualification & warm transfer (4 min)
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In Call Handling, add intents and thresholds: “pre‑approved,” “cash offer,” “ready to write,” “at the property,” etc.
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Map hot intents to warm‑transfer targets (on‑site agent > backup agent > office line). Include whisper prompts for context (“Caller at 123 Maple, asks about offers; pre‑approved with ABC Bank”). Learn more: Lead qualification & warm transfer.
3) SMS follow‑ups (3 min)
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In Messaging, create templates (see below). Trigger on: call outcome = “attended” or “scheduled showing,” or missed call with valid mobile.
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Include required opt‑out language (e.g., “Reply STOP to opt out”).
4) Voicemail transcript routing (3 min)
- Enable voicemail transcription and auto‑route by listing/zip to team channels or email groups (e.g., “north‑team@…”, “listing‑123‑maple@…”).
Recommended call flow for open‑house weekends
| Trigger | Weekend Mode action | Outcome |
|---|---|---|
| Caller mentions property/address | AI identifies listing, answers FAQs (time, access, HOA, offers), logs interest | Fewer agent interruptions; consistent info |
| High intent (“pre‑approved,” “here now,” “want to write”) | Warm transfer to on‑site agent with context whisper; if no answer, escalate to backup | Live handoff speeds conversions |
| General info after hours | AI answers, books tour, sends SMS packet, logs to CRM | 24/7 capture with zero staff load |
| Agent line busy / multiple concurrent calls | Unlimited simultaneous calls handled by AI; queue avoided | No busy signals during surges |
| No pickup on transfer | Detailed voicemail + transcript auto‑routed to team channel | Fast recovery on misses |
Copy‑ready templates
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SMS: attendee thank‑you
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“Thanks for visiting 123 Maple today! Here’s the info packet + disclosures: [your link]. Want to schedule a private tour or discuss offers? Reply 1 for tour, 2 for lender intro. Reply STOP to opt out.”
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SMS: missed‑call recovery
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“Sorry we missed your call about 123 Maple. We can connect you to the on‑site agent now or text available tour slots. Reply CALL or TIMES. Reply STOP to opt out.”
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Whisper to agent (on warm transfer)
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“Live buyer for 123 Maple. Pre‑approved with ABC, asking about offer timing and recent comps. You are live in 3…2…1.”
CRM and calendar integration notes
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Sync lead/contact, source = “Open House Weekend,” listing address/MLS, intent tags, transcript URL, and booking outcome via native integrations + Zapier (6,000+ apps). See Features and AI Receptionist.
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Use custom fields for “attended open house,” “financing stage,” and “follow‑up window.”
Metrics that matter on Monday
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Call answer rate (target ~100% with unlimited concurrent calls).
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Warm‑transfer connection rate and median time‑to‑agent.
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Appointment creation rate (same‑day / next‑day tours).
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Lead quality mix (A/B/C by financing and timeline).
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SMS reply rate and opt‑out rate.
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Revenue proxy: offers initiated per 100 inbound calls.
Cost and plan guidance (quick facts)
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Starter from $79/month (annual) or $99/month (monthly); Pro adds advanced analytics, API, and unlimited workflows; overage is $0.12/min beyond included minutes. See current tiers on Pricing.
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Setup in ~5 minutes; choose from 100+ AI voices; customize personality and business hours. See AI Answering for Small Businesses.
Best‑practice safeguards
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Compliance: obtain SMS consent and always include opt‑out (“STOP”).
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Human‑in‑the‑loop: force warm transfer for emotional/complex scenarios (contingencies, fair‑housing questions, disputes).
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Source‑of‑truth: keep listing FAQs current in the knowledge base to prevent stale answers.
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Budget control: set minute caps and alerts before large marketing pushes.
Troubleshooting quick wins
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Transfers ringing out: verify agent phone focus mode, carrier call‑forwarding, and backup routing order.
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Repeated FAQs: add a one‑line answer to the knowledge base; re‑test immediately.
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Low SMS engagement: tighten CTAs, send within 5–15 minutes of the visit, and personalize with address.
Related resources
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Core capabilities and live call handling: AI Receptionist
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Integrations, routing, analytics: Features
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Plans, included minutes, and overage rates: Pricing